LAETITIA CASTA the new face of IKKS

IKKS and Laetitia Casta, face of Spring-Summer 2019
Laetitia Casta and IKKS, Women’s Fashion Icon
Laetitia Casta and IKKS, Women’s Fashion Icon
MANIFESTO
LAETITIA CASTA
S/S 19
THE NEW FACE OF IKKS
She needs no introduction, and yet she never ceases to amaze.
Laetitia Casta is a true fashion icon, the muse of Yves Saint Laurent and Jean Paul Gaultier, among others, the star of catwalks in Paris and New York, and above all a Free Spirit.

From the runway to the stage, from the glitz and glamour to the cinema, on screen or behind the camera, she successfully defies conventions. She recently starred in two films, showing nothing slows down this free-spirited character who’s followed such a unique and extraordinary path.
Who could be a more obvious choice
to be the new face of IKKS?
IKKS and Laetitia Casta, face of Spring-Summer 2019
Who could be a more obvious choice to be the new face of IKKS?
FASHION ICON
“Femininity is being yourself, being connected to nature, the universe, light, and accepting that life is mysterious.”
I am delighted to collaborate with a French brand that is accessible and that speaks to women from different generations.
What is the best fashion advice you've been given?
Never follow advice people give you – that’s the best advice I can give myself. Today so much is made to fit into a certain mould, that luxury is about being able to be free and not having to play it safe.
Free spirit
“Freedom is being yourself in any given moment. Not thinking about it.
Being free is not needing to tattoo it on your skin, not even asking yourself the question.”
What will be your next challenge?
Discovering part of me I don’t know and surprising myself.
What is your favourite quality in a man? And in a woman?
In men,
spontaneity.
In women,
non-conformism.
Women who are able to totally shake off other people’s expectations of them.

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