THE FREE SPIRITS BRAND

THE FREE
SPIRITS BRAND
IKKS is the French lifestyle brand created by Free Spirits for Free Spirits.
It is a tribe of committed rebels with a rock soul, that is not defined by age or being part
of a social class. But through shared values, with an appetite for freedom and independence
and wanting to be free from constraints
.
Far beyond just a signature, IKKS gives the opportunity to enjoy expression that has no limits and challenges each Free Spirit to think freely. To be themselves, without compromise or making any concessions and not letting complexes stand in their way. To live their lives intensely and embrace a more sustainable lifestyle. All while following their dreams with no borders, limits or incertitudes.

Rock DNA is at the heart of the IKKS story. From 1987, the name IKKS (pronounced X), the desire to break the codes of the kidsโ€™ wardrobe with campaigns showing an offbeat vibe and clothes inspired by those adults wear were in themselves an act of protest.
LINES AND 3
STYLISTIC PILLARS
IKKS,
A TRANS-GENERATIONAL
BRAND COMPOSED OF 3 LINES
IKKS JUNIOR
IKKS Kids juggle between being mischief and cheeky and free by essence, brazen, full of life, spontaneous and feeling entirely at ease. These feisty rebel spirits with a fiery character are far from the epitome of the model child, always wanting to break codes even more.

Just like them, the IKKS Junior line has cool and stylish clothes designed to move in complete freedom, that are urban with a rock twist to stand out.
IKKS women
The IKKS Woman is urban, but sensitive to the world around her and shows an interest in the arts. She is curious and remains open to change and any form of creation. Naturally at ease, she cultivates the taste of being bold and takes on life with elegant nonchalance all while making a commitment for the planet.

The IKKS Women line embodies easy-chic Parisian fashion with a rock vibe. The collections all focus on freedom of expression, being open-minded, creativity and assertiveness.
IKKS men
The IKKS Men line embodies a contemporary, urban man who is smart and non-conformist. Heโ€™s an everyday rebel aesthete, who likes taking on risks and challenges more than anything. But not giving up on his commitments in terms of freedom, his tribe and the planet.

Itโ€™s more than a style, itโ€™s a timeless state of mind. Liking yourself is the key for others liking you.
THE BRAND BREAKS
CODES
FOCUSSING
ON 3 STYLISTIC PILLARS
URBAN
ROCK
URBAN ROCK
IKKS rock DNA is embodied through a unique look, featuring iconic clothes and accessories. The black leather biker jacket, the combat boots, the 1440, skull, guitar or lightning bolt images and studs twist pieces.
URBAN
CARGO
URBAN CARGO
Ever since IKKS was founded, the sea has been part of its story. Itโ€™s a theme inspired by its founder Gรฉrard Le Goff, an ocean and sailing-loving sailor. The sailor-striped top, pea coat, stripes and navy blue are star codes and pieces of the Urban Cargo pillar each season.
URBAN
MILITARY
URBAN MILITARY
The Urban Military theme infuses the three lines each season. It is illustrated through clothes, prints and details like the safari jacket and parka, camouflage and leopard, the peace & love symbol and the chevron, and the colour khaki.
IKKSโ€™
MISSION
IKKS ENCOURAGES
THE WHOLE WORLD
TO LIVE LIFE TO
THE FULL THROUGH
EASY-CHIC, ROCK,
CREATIVE AND
SUSTAINABLE
PARISIAN FASHION
365 DAYS A YEAR.
BY, FOR AND AROUND
FREE SPIRITS!
We give each person the confidence needed to show the best of themselves. We transcend inclusivity. Our passion for human beings enriches us and their diversity inspires us.

We only have one life! This is why we encourage people to fully break free of anything holding them back and any norms laid out to follow their own codes and rules.

We use the brandโ€™s DNA: curiosity, open-mindedness and expressing yourself. These values are anchored in the story of IKKS and inspire and stimulate our customersโ€™ creativity.

Our brand is incredibly aware that there is no Planet B, and acts in a socially-responsible way. We are constantly renewing our practices, assume our responsibility in terms of the planet, being convinced that each person must make a positive contribution.

It is by owning our style every day that we add value to each moment in our customersโ€™ lives. We want to give them the means to express their individuality beyond the diktats others impose.
IKKS
VALUES
Being bold
We are never scared of standing out and shaking up the order of things, as we know that only courageous people can revolutionise the world. We use being bold with disruptive concepts and a touch of cheekiness. From Woodstock to Rhapsody, we change the world.
shaking up the status
quo | taking risks
we dare | audacious
disruptive | out of
the box
Connection
Running with challenges to take up, generation Z enthusiastically gets involved in a more collective society where people have more connection with each other.
This trend is part of IKKS DNA. We have the firm ambition to connect Free Spirits all around the world, as much intellectually to claim the desire for freedom loud and clear, as physically through our tangible presence around the world.
collective matters
community | uniting
culture | epicurian
Connection
Running with challenges to take up, generation Z enthusiastically gets involved in a more collective society where people have more connection with each other.
This trend is part of IKKS DNA. We have the firm ambition to connect Free Spirits all around the world, as much intellectually to claim the desire for freedom loud and clear, as physically through our tangible presence around the world.
collective matters
community | uniting
culture | epicurian
Responsibility
We truly act for the environment, as we are very aware that there is no planet B. It is not a question of standards, but ecological conscience. We are concerned about our environment and take on a more sustainable approach. Without saying weโ€™re perfect, we are making efforts to move forward in all our activities with determination and humility.
ethical | responsible
we care | humble | we
act geniunely | we are
accountable
Creativity
We dress Free Spirits from all over the world in a Parisian easy-chic rock style. Our connection to trends leads us to believe that creation implies mobility and product innovation. Creativity knows no boundaries, it goes beyond the very excellence of our products. We think of the people who wear them by imagining their life and their dreams. Creativity never stops, as our curiosity extends into infinity.
urban | contemporary
rock | parisian easy chic
modern mobility
innovation | lifewear
Creativity
We dress Free Spirits from all over the world in a Parisian easy-chic rock style. Our connection to trends leads us to believe that creation implies mobility and product innovation. Creativity knows no boundaries, it goes beyond the very excellence of our products. We think of the people who wear them by imagining their life and their dreams. Creativity never stops, as our curiosity extends into infinity.
urban | contemporary
rock | parisian easy chic
modern mobility
innovation | lifewear