Back and forth to work or taking his bike for a spin, down the pub or at the kitchen table, home with the family or out with the guys – every day the 3.0 man strives to be the very best version of himself.

In every way and everywhere he goes, he needs to feel confident, that he looks good and is free to move, while never letting his style go. For him, fashion is a lifestyle choice and he’s counting on his go-to wardrobe to be ready for anything. Always in a rush and super-busy, he doesn't want to give it too much of his time. The IKKS MEN look needs a subtle blend of must-have pieces and personal touches, so IKKS is reinventing its men's concept through a unique instore customer experience and launching new sections on the website.

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