IKKS unveils an advertising campaign in celebration of free spirits... A casting of singular personalities that each embody their own personal vision of freedom.

The young and talented photographer Fanny Latour Lambert sets her gaze on what is behind each of these profoundly human personalities. For her photo shoot in Paris, she chose real locations to highlight everyday life and affirm the IKKS style: think Urban Denim, Military and Rock.
Everything carries the idea of a free, true and instinctive way of life, a reflection of the IKKS lifestyle...
Children with joyful, tenacious characters side by side with men and women with a thirst for adventure and freedom.
Lorelle is a musician in London. Veronika studies film in New York. Corto is an architecture student in Paris while Rutger, the globe-trotter, lives in Amsterdam.