The IKKS WOMEN and IKKS MEN collections keep up IKKS core values: up-to-date, contemporary and sportswear, determinedly in step with the latest trends. IKKS WOMEN is dedicated to the woman who can live in sportswear all week long. Materials mainly cotton, are almost systematically stoned washed given a worn look...for that authentic effect, since appearance and feel are essential for the IKKS woman. IKKS MEN is trendy sportswear, for men in their thirties and up, rather manager or executive, sporty and active, the IKKS man works and lives in sportswear from Monday to Sunday. He is a man of character looking for clothes with values linked to authenticity, contemporary relevance and comfort. IKKS values are passed on from generation to generation: authenticity, attitude, comfort and contemporary relevance. IKKS: A CONCEPT In a highly competitive sector, IKKS is developing a trendy style with a strong personality, through its Baby, Kids, Junior, Women and Men collections. In extending its range, IKKS is definitely a global brand with fragrances for adults and children, optical glasses, shoes, watches and a back to school luggage line... IKKS is more than just a product, it is a concept combining tradition with authenticity, and creativity. IKKS is an universal and international brand. IKKS: AN IMAGE Although historically a children’s brand, IKKS has always drawn its inspiration from trends in the adult world that appeal to the very young, both in the spirit of its collections and in the way it communicates, presenting a natural and unidealised image of its chosen consumers. Furthermore, IKKS has always offered, at its points of sale and in the media, a somewhat offbeat range of choice appealing to all age groups in a target, and is largely a shaper of opinion.